Paid MediaSocial Media Featured Expertise: How To Get The Most From Meta’s Special Ad Category With social media platforms constantly adapting to privacy laws and regulations, keeping up with the…Michelle CooksonApril 25, 2023
Brand Engagement Overcoming Top Marketing Challenges Through an Audience-First Approach Marketers face many challenges when targeting their ideal customers online, including: Identifying the target audience:…Michelle CooksonApril 24, 2023
Social Media Instagram Now Allows Up to 5 Links in Profile Bios Instagram announced the launch of one of its most highly requested feature updates, allowing users…Michelle CooksonApril 20, 2023
Analytics Four Ways Data Analytics Improves Digital Marketing ROI In today's digital world, data analytics has become an essential tool for marketers. By utilizing…Michelle CooksonApril 18, 2023
Content MarketingData AnalyticsPaid MediaPaid SearchSEOSocial Media Why You Should Put the Audience – Not the Channel – At the Center of Your Marketing Strategy In today's digital age, businesses and marketers have many different channels at their disposal to…Michelle CooksonApril 17, 2023
Paid Search Google Launches New Asset Creation and Customer Acquisition Tools for Search Let's begin by examining what are Automatically Created Assets? The 'Automatically Created Assets' setting allows…Michelle CooksonApril 4, 2023
Paid MediaSocial Media TikTok Adds New Feature to Boost Immersive Brand Campaigns TikTok is launching a new feature to facilitate brand/creator collaborations and create more immersive and…AcronymMarch 28, 2023
Content MarketingSocial Media LinkedIn Introduces SEO Tools To Boost the Visibility of Your Articles LinkedIn announced new SEO tools to help marketers improve the reach and visibility of articles…AcronymMarch 14, 2023
Paid MediaSocial Media Meta Says its Automated Ad Targeting Tools Have Increased ROAS by 32% Meta has recently released new statistics on the effectiveness of its Advantage+ AI-guided ad campaigns.…AcronymMarch 7, 2023
Paid MediaSocial Media TikTok Provides 70,000 New Data Insights to Help Marketers Maximize Their In-App Efforts TikTok updated its Insights tool with 70,000 new intel to help you stay on top…AcronymFebruary 21, 2023