eCommerce / RetailPaid Media ‘Tis the Season for Holiday Advertising Optimize your holiday ads with expert tips to engage shoppers and boost sales this season.Michelle CooksonOctober 18, 2024
eCommerce / RetailPaid Media Conquering the Digital Aisle In the past few years, retailers have been capitalizing on the high-growth, high-margin retail media…Michelle CooksonOctober 2, 2024
eCommerce / RetailSocial Media The Importance of Quality Creative in Paid Social Campaigns Elevate your paid social media campaigns with top-tier creative content that captivates audiences and drives…Michelle CooksonAugust 12, 2024
AI / Machine LearningeCommerce / RetailPaid Search OpenAI Launches Prototype of SearchGPT Search Engine OpenAI is attempting to disrupt Google's search engine dominance and grow to a serious market…Michelle CooksonAugust 6, 2024
eCommerce / RetailPaid MediaPaid Search Winning Strategies for Optimizing Your Ads on Retail Media Networks Unlock the secrets to boost your ad performance and RMN successMichelle CooksonJuly 30, 2024
eCommerce / RetailPaid MediaPrivacy Google 3rd Party Cookie Deprecation Gets Delayed Again Explore strategies to thrive in a cookieless world, from leveraging contextual advertising to prioritizing first-party…Michelle CooksonJune 20, 2024
AI / Machine LearningSEO Featured Expertise: Ethical SEO Strategies in the Age of Artificial Intelligence Learn more about ethical considerations surrounding AI in SEO and the need for transparency, accuracy,…Michelle CooksonMay 24, 2024
AnalyticsData AnalyticsTechnologyWeb Analytics Redefining Marketing Mix Models: An In-depth Look at Google’s Meridian Explore how Google’s Meridian is transforming marketing analytics and privacy in marketing mix models.Michelle CooksonApril 29, 2024
AnalyticsData AnalyticsTechnologyWeb Analytics Adapting to a Cookie-Less Future: How Marketers Can Pivot and Prosper The impending changes in data tracking, their impact on digital marketing, and strategies for marketers…Michelle CooksonApril 19, 2024
AI / Machine LearningPaid SearchSEO Featured Expertise: Future-Proofing SEO – Can AI Outshine Human Expertise? In this fast-paced digital world, AI is really shaking things up in SEO, making things…Michelle CooksonApril 5, 2024