Case Study:
DATA/ANALYTICS | SITE MIGRATION | SEO | ORGANIC SEARCH
Revamping Digital Strategy for Improved Search Presence: SAP's Journey with Acronym
SAP, a global leader in cloud, platform, and sustainability solutions, faced significant challenges with search rankings. Teaming up with Acronym, they implemented strategic changes to their web presence, leading to a dramatic increase in visibility and traffic.
150
INCREASE IN CLICK VOLUME YEAR OVER YEAR
160
INCREASE IN IMPRESSIONS AND 75.5% LIFT IN ORGANIC TRAFFIC
Ongoing Partnership
Being a powerhouse enterprise means acquiring other established brands is commonplace for SAP. Given our established partnership and deep alignment with their business, SAP has relied on Acronym’s expertise to support nearly a dozen of these acquired site migrations where entire sites were moved into the SAP infrastructure. Each time, our comprehensive approach consisted of a prescribed set of services including but not limited to content mapping and consolidation efforts, taxonomy and structure support, redirection planning and accessibility considerations.
Success is evident in our organic search work that helped to lift traffic 30% on average across three recently acquired brands, SAP Hybris, Gigya, and CallidusCloud:
30
INCREASE IN YEAR OVER YEAR VISIT GROWTH RATE, FIRST QUARTER OF PLAN EXECUTION
150
INCREASE IN KEYWORD RANKINGS, THREE MONTHS POST MIGRATION
85
IMPROVEMENT IN GSC AVG POSITION, THREE MONTHS POST MIGRATION
01
The Story
SAP is renowned worldwide for providing powerful solutions to various industries, driving digital transformation, and promoting sustainable growth. Yet, even global leaders face hurdles. SAP experienced a troubling decline in search rankings that threatened their online visibility and, by extension, their reach to potential clients.
02
The Challenge
SAP needed to find out what was causing the drop in their dominant web presence and search engine rankings.
They also knew they needed to find the right kind of partner, well-equipped to help them navigate the complexities of a large-scale website with many global stakeholders involved.
03
The Solution
In response to this challenge, SAP sought the expertise of Acronym. Together, we formulated a robust strategy and implementation plan to combat the ranking decline and enhance SAP's online presence.
After assessing and auditing all concerned domains Acronym uncovered an area that needed immediate attention. The website lacked structured data - information that helps search engines understand what’s on any given web page.
Acronym partnered with Schema App and Adobe Tag Manager to add code to thousands of SAP web pages instantaneously. As a pilot, Acronym deployed structured data throughout SAP’s complex enterprise website, realizing immediate positive results. We followed up with work on each of the SAP domains, including its voluminous community blog site.
“We started our journey with Acronym by testing competing solutions. We found Schema App’s solution to be the most mature, with the right tools to address the needs of any platform and template. The team has been equally impressive. They excel in their domain knowledge, speed and transparency, as well as their willingness to train, up-skill our staff and support us throughout our journey.”
– Senior Director, Global SEO
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