Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Even though marketers are drowning in a sea of SEO data, how can they get a true and accurate picture of their SEO performance? Keys to success are channel classification, site search, global tagging, conversion tracking, awareness of bot and internal traffic and analytics version control, according to Acronym VP of SEO Winston Burton, who lays out the path to success in an article originally published on SearchEngineLand.