Meet Acronym’s Tiffany-Shauwei Hsu

Paid Search Analyst

When did you join Acronym?

I joined the company on February 29 of 2016.

What is your title at Acronym and which clients do you work for?

My title is Paid Search Analyst. I work for Accenture and Canadian Tourism Commission.

What are your specific responsibilities?

Paid search development and reporting for Accenture, which includes keyword and ad copy creation, campaign optimization and performance analysis. Also, I’m in charge of social media ads for Canadian Tourism Commission.

What do you consider the most interesting things you do at work?

Helping clients to accomplish their goals and learning tons of Excel tricks. Plus getting the chance to see breathtaking pictures of Canada every week.

What do you like to do best when you are not working?

In my leisure time, I love to hang out with friends and explore every corner of New York City, especially new restaurants and bars, and feeling the vibes of new things.

You are going on vacation to a place where there is no Internet connection. What book or magazine would you bring with you?

Emily Dickinson’s poetry and TIME magazine.