CPCs, ROAS, and Tariffs – Oh My!
Quick Summary
President Trump’s announcement of a 25% tariff on imports from Canada and Mexico has jolted markets and caused significant concern across industries. Although the tariffs have been delayed for 30 days to allow for negotiations, the potential impact is substantial.
Advertisers need to prepare for consumer reactions to possible price hikes and disrupted supply chains. The economic ripple effects from these tariffs and shifting consumer behavior can directly impact your advertising strategy. Higher costs overall could lead to increased CPC and CPM, making it crucial for brands to get smarter with their targeting and budget planning. Don’t wait until it’s too late.
Learn how to stay ahead of the curve and make informed decisions in the latest Acronym Fast 5:
