NEW YORK, NY – May 15, 2023 — Acronym, the leading audience-first performance marketing agency, is pleased to announce it won the bid to lead performance marketing for Frette, the Italian luxury linens purveyor. Since 1860, Frette has been synonymous with exquisite textiles of unparalleled quality, crafted with a dedication to excellence in its bases of Monza and Milan, Italy. With this new partnership, Frette is set to amplify its digital presence and connect with a broader luxury audience.
Acronym will spearhead Frette’s digital marketing initiatives, focusing on paid search and paid social media. By leveraging Acronym’s expertise in intent-based marketing, Frette aims to reach consumers at critical moments in their buying journey, fostering meaningful connections and driving conversions.
Frette’s extensive product lineup includes over a dozen sheet sets, showcasing the brand’s mastery of diverse cotton weaves—from smooth sateen to crisp percale. The brand’s linens are frequently featured in the world’s most prestigious hotels, a testament to their unrivaled quality and timeless appeal.
“We are honored to be chosen as Frette’s performance marketing partner,” said Dave Rollo, CEO of Acronym. “Frette’s rich heritage and unwavering commitment to luxury make them a standout in the linens industry. We look forward to collaborating with their team to craft digital experiences that resonate with their discerning clientele and drive meaningful business results.”
The partnership is effective immediately, with the first initiatives set to launch June 1, 2023.
About Frette
Founded in 1860 and headquartered in Monza and Milan, Italy, Frette is a global leader in luxury linens and home furnishings. Renowned for its uncompromising quality, innovative design, and timeless elegance, Frette has been featured in the world’s most prestigious hotels and graces the homes of discerning customers worldwide. With a heritage spanning over 160 years, Frette continues to set the standard for luxury linens. For more information, visit www.frette.com.
About Acronym
Established in 1995, Acronym is one of the world’s first and largest independent search and performance marketing agencies. Acronym manages campaigns across virtually every vertical, working in more than 70 countries and in dozens of languages. With offices in New York City, Toronto, London, Berlin, and Singapore, the agency has a true global reach. Acronym prides itself in its proven ability to lead clients to new levels of performance, turning insights into action and action into results. The team connects the dots between data, technology, and marketing to lower clients’ cost of acquisition, better engage with their customers, and achieve their most ambitious business goals. Learn more at: www.acronym.com.
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