AnalyticsData AnalyticsTechnologyWeb Analytics Redefining Marketing Mix Models: An In-depth Look at Google’s Meridian Explore how Google’s Meridian is transforming marketing analytics and privacy in marketing mix models.Michelle CooksonApril 29, 2024
AnalyticsData AnalyticsTechnologyWeb Analytics Adapting to a Cookie-Less Future: How Marketers Can Pivot and Prosper The impending changes in data tracking, their impact on digital marketing, and strategies for marketers…Michelle CooksonApril 19, 2024
AnalyticsArchivesNewsTechnology Understanding the Coronavirus Pandemic Through Data Visualization By Jonah Feld -- We are not epidemiologists. We are experts in data visualization, and…Michelle CooksonApril 17, 2020
ArchivesInsights & NewsTechnologyVideo Quibi’s Here! But Will it Stay? By Kate McNee -- First, there was Netflix. Then there was TikTok. Now comes a…Michelle CooksonApril 13, 2020
Insights & NewsTechnology Should Google be scared of Amazon? In March 2017, Amazon Advertising Platform pulled a surprise upset, beating out Google's DoubleClick Bid…Michelle CooksonFebruary 1, 2018
Technology What is blockchain and why is everyone so excited about it? For years, pundits declared we were living in the Year of Mobile. 2017, on the…Michelle CooksonNovember 17, 2017