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Paid Search

OptimizationPaid MediaPaid SearchPaid Social

Walk the Talk: 3 Earth Day Activations That Got It Right 

There’s a way for your brand to speak to what your audience values. These five…
Anne Christensen
Anne ChristensenApril 18, 2025
Paid MediaPaid Search

Uncovering Google’s Latest: First Look at Search Max

Some advertisers discovered Google's long-rumored Search Max in ad accounts. Could it revolutionize search advertising?
John Peter Spear
John Peter SpearJanuary 27, 2025
Point of view graphic over city landscapeAI / Machine LearningeCommerce / RetailPaid Search

OpenAI Launches Prototype of SearchGPT Search Engine ​

OpenAI is attempting to disrupt Google's search engine dominance and grow to a serious market…
John Peter Spear
John Peter SpearAugust 6, 2024
illustration of shopping cart and online iconseCommerce / RetailPaid MediaPaid Search

Winning Strategies for Optimizing Your Ads on Retail Media Networks

Unlock the secrets to boost your ad performance and RMN success
John Peter Spear
John Peter SpearJuly 30, 2024
Point of view graphic over city landscapeAI / Machine LearningPaid SearchSEO

Featured Expertise: Future-Proofing SEO – Can AI Outshine Human Expertise?

In this fast-paced digital world, AI is really shaking things up in SEO, making things…
John Peter Spear
John Peter SpearApril 5, 2024
Point of view graphic over city landscapePaid SearchSEO

Featured Expertise: Mastering SEO – The Enduring Importance of Keywords

SEO moves constantly. Uncover the answer to the burning question: "Do keywords still matter?" Our…
John Peter Spear
John Peter SpearJanuary 30, 2024
Point of view graphic over city landscapeAnalyticsPaid Search

Featured Expertise: Google to Sunset Four Attribution Models in Ads and Analytics

Attribution models are frameworks used to analyze and assign credit to different marketing touchpoints throughout…
John Peter Spear
John Peter SpearApril 25, 2023
Content MarketingData AnalyticsPaid MediaPaid SearchSEOSocial Media

Why You Should Put the Audience – Not the Channel – At the Center of Your Marketing Strategy

In today's digital age, businesses and marketers have many different channels at their disposal to…
John Peter Spear
John Peter SpearApril 17, 2023
Paid Search

Tips for PPC Campaign Success

Pay-per-click (PPC) advertising remains one of the most effective ways to reach your target audience…
John Peter Spear
John Peter SpearApril 13, 2023
eCommerce / RetailMobilePaid MediaPaid SearchSocial MediaVideo

Digital Marketing Trends Retail Brands Can’t Ignore in Today’s Competitive Landscape

Digital marketing has become an essential part of any retail brand's strategy. As the world…
John Peter Spear
John Peter SpearApril 10, 2023
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  • Who We Are
    • Our Culture
  • What We Do
    • Search, Media & Marketplaces
    • Analytics
    • Travel
  • Technology
  • News & Views
    • Blog & Views
    • Company News
    • Winning With Diverse Suppliers
  • Careers
  • Contact
    • Locations

 
The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?