eCommerce / RetailPaid Media ‘Tis the Season for Holiday Advertising Optimize your holiday ads with expert tips to engage shoppers and boost sales this season.Michelle CooksonOctober 18, 2024
eCommerce / RetailPaid Media Conquering the Digital Aisle In the past few years, retailers have been capitalizing on the high-growth, high-margin retail media…Michelle CooksonOctober 2, 2024
eCommerce / RetailPaid MediaPaid Search Winning Strategies for Optimizing Your Ads on Retail Media Networks Unlock the secrets to boost your ad performance and RMN successMichelle CooksonJuly 30, 2024
eCommerce / RetailPaid MediaPrivacy Google 3rd Party Cookie Deprecation Gets Delayed Again Explore strategies to thrive in a cookieless world, from leveraging contextual advertising to prioritizing first-party…Michelle CooksonJune 20, 2024
Paid MediaSocial Media Featured Expertise: How To Get The Most From Meta’s Special Ad Category With social media platforms constantly adapting to privacy laws and regulations, keeping up with the…Michelle CooksonApril 25, 2023
Content MarketingData AnalyticsPaid MediaPaid SearchSEOSocial Media Why You Should Put the Audience – Not the Channel – At the Center of Your Marketing Strategy In today's digital age, businesses and marketers have many different channels at their disposal to…Michelle CooksonApril 17, 2023
eCommerce / RetailMobilePaid MediaPaid SearchSocial MediaVideo Digital Marketing Trends Retail Brands Can’t Ignore in Today’s Competitive Landscape Digital marketing has become an essential part of any retail brand's strategy. As the world…Michelle CooksonApril 10, 2023
Paid MediaSocial Media TikTok Adds New Feature to Boost Immersive Brand Campaigns TikTok is launching a new feature to facilitate brand/creator collaborations and create more immersive and…AcronymMarch 28, 2023
Paid MediaSocial Media Meta Says its Automated Ad Targeting Tools Have Increased ROAS by 32% Meta has recently released new statistics on the effectiveness of its Advantage+ AI-guided ad campaigns.…AcronymMarch 7, 2023
Paid MediaSocial Media TikTok Provides 70,000 New Data Insights to Help Marketers Maximize Their In-App Efforts TikTok updated its Insights tool with 70,000 new intel to help you stay on top…AcronymFebruary 21, 2023