Marketers face many challenges when targeting their ideal customers online, including: Identifying the target audience:…
Michelle CooksonApril 24, 2023
There are many types of crises that can impact your brand's online presence or alter…
AcronymFebruary 28, 2022
Since the pandemic began, we have seen an accelerated convergence of brand and performance media…
AcronymNovember 30, 2021
With customer data and AI driving digital engagement, brands need to take a human-first approach…
AcronymNovember 22, 2021
As social commerce continues to grow, Pinterest is entering the game by launching a shoppable…
AcronymNovember 2, 2021
More than a year into the Covid-19 pandemic where volatility, complexity, and uncertainty reached an…
AcronymAugust 17, 2021
Audio programming is making a comeback in the form of its younger, on-demand sibling – Podcasts. Podcasting…
AcronymJuly 26, 2021
Instagram started testing a new video feature to compete with TikTok and YouTube, which will…
AcronymJuly 20, 2021
