Brother
Case Studies

Brother

By June 23, 2021December 14th, 2023No Comments

The Strategy

Acronym oversaw a large-scale migration from an earlier version of Brother’s CMS system to a modern enterprise platform.

Acronym coordinated with Brother’s development team to ensure a smooth deployment in accordance with SEO best practices, including redirects, navigation, structure, canonicalization and sitemap optimization. Results were seen within 60 days of implementation.

The Results

9

Increase in Average Position
Improvement in organic search visibility

5% Increase in CTR

Improvement in click volume

7% Increase in Impressions

Improvement in search results

 
The hero image is not attention-grabbing enough. The color and imagery is a bit dull. Could we have something more dynamic? Either something that reads “digital marketing” or a workplace image with people in a creative meeting?