Social Media YouTube Launches New Monetization Program for Shorts Creators YouTube announced it will provide more direct monetization options for Shorts creators, which could make…John Peter SpearSeptember 21, 2022
SEO Google Launches the Helpful Content Update Google is launching a new sitewide algorithm update this week called the “Helpful Content Update” to…John Peter SpearSeptember 19, 2022
Social Media Reels Generate The Most Reach on Instagram Video remains a focus for Instagram and videos in the Reels format drive the most…John Peter SpearSeptember 6, 2022
MobilePaid Media Mobile Drives In-Game Advertising Growth Mobile gaming ad spend is 3.2 times bigger than console and according to a new…John Peter SpearAugust 30, 2022
Paid MediaSocial Media Pinterest Continued to Lose Users in Q2, Despite Ramping Up eCommerce Features According to Pinterest, there are now 433 million monthly active users on Pinterest worldwide, down…John Peter SpearAugust 29, 2022
Paid Media Ads Coming to Android Lock Screens: Here’s What You Need to Know Android users will soon see their mobile home screens filled with ads. Glance, an India-based…John Peter SpearAugust 23, 2022
eCommerce / RetailSocial CommerceSocial Media The Five Factors That Drive eCommerce Loyalty As we all know, brand loyalty was disrupted during the pandemic, and it changed nearly…John Peter SpearAugust 22, 2022
Paid SearchSEOWeb Analytics New AdWords “Conversions for Optimizations” Empowers Reporting and Bid Automation Google is rolling out a new Conversions for Optimization setting in AdWords over the next…John Peter SpearAugust 17, 2022
eCommerce / Retail Sam’s Club Overhauls Its Ad Network with a Self-Service Platform As retailers continue to invest in new ways to let advertisers reach consumers via their…John Peter SpearAugust 16, 2022
Paid Media Global Ad Trends: The Rising Cost of Incremental Reach Maintaining campaign reach in a fragmented media market is a growing challenge. WARC Media released…John Peter SpearAugust 15, 2022