What is GA4, and Why is it Important? Google Analytics 4 (GA4) is Google’s latest…
AcronymApril 25, 2022
This year, change has been a constant in the social media world. In addition to…
AcronymApril 12, 2022
When evaluating and measuring your Facebook campaigns that utilize Campaign Budget Optimization (CBO) and Lowest…
AcronymApril 5, 2022
It's no secret that consumer trust in advertising has been steadily declining in recent years.…
AcronymApril 4, 2022
Short-form video success is touted throughout most platforms as a best practice, especially for TikTok.…
AcronymMarch 22, 2022
LinkedIn announced its intention to acquire Oribi, which will showcase new analytics tools that deliver…
AcronymMarch 15, 2022
Acronym was named a U.S. Campaign finalist for Best Use of Digital/Programmatic for Wharton Executive…
AcronymMarch 14, 2022
Acronym was formed in 1995, and women have held leadership positions here from the start. …
AcronymMarch 9, 2022
There are many types of crises that can impact your brand's online presence or alter…
AcronymFebruary 28, 2022
