Going (Creatively) Digital
Hulu, Universal Pictures Latest Brands Tapping Anonymous Apps 
More marketers are easing into the ever-growing field of anonymous messaging apps like Whisper and Secret, the latest including Hulu and Universal Pictures. ADWEEK explains the lure of Anomo and other so-called incognito platforms, where users can post to their hearts’ content without fear of having their identities shared with millions of strangers.
Subway Synonymous With Product Placement That CMO Insists Isn’t
Subway food products can be found in lots of movies and TV shows, but CMO Tony Pace bristles at the term “product placement.” Is this yet another example of a difference without a distinction? Advertising Age explains all in its latest Marketer’s Playbook installment.
Behind The Mask: AB’s Oculto Brand Seeks Millennials Via Social Media
Anheuser-Busch wants to lure Millennials who are probably drinking premium beverages to its new Oculto brand—beer that’s been aged by intermingling it with tequila barrel staves. A new 30-second video highlights the brand’s core elements: “intrigue, mystery, seduction and spontaneous nights out with friends,” Marketing Director John Steed tells MarketingDaily.
Popchips Likes Television Because Few Competitors Are Tuned In
Celebrities like Ashton Kutcher were the mainstay of Popchips’ marketing efforts upon its market debut in 2007, but it’s leaving Hollywood behind as it shifts its advertising focus to television. So says CMO Marc Seguin in an interview with Digiday. One reason: very few Popchips competitors are on the tube.
C-Suite Moves:
Karen Sage to cloud solutions provider SciQuest as Chief Marketing Officer, from CA Technologies, where she was VP of Marketing.
Alan Scott to sharing platforms company Merrill Corporation as Chief Marketing Officer, from Wolters Kluwer Law & Business, where he was also CMO.
Kathy Bromage elevated to Chief Marketing and Communications Officer at property and casualty insurer The Hartford, where she has worked since 2004.
Michael Harris to digital investigations provider Guidance Software as Chief Marketing Officer, from j2 Global, where he was VP, Products.
Dave R. Taylor to relationship management specialist TreeHouse Interactive as Chief Marketing Officer, from WatchGuard Technologies, where he was VP Marketing, Product and Corporate Strategy.
John Volturo to online dating networks operator Spark Networks as Chief Marketing Officer, from Strategic Mgmt. 360, where he was founder and CEO.
Antonio Lucio to HP Inc. as Chief Marketing Officer, from Visa where he was Global Chief Brand Officer.
In Case You Missed It…
Re-Code’s Mark Bergen examined Google’s internal memo responding to the European Commission’s latest antitrust gambit against the global digital giant. Among other things, Google supplies infographics that purport to show how much competition it faces regarding search results for shopping.
Campaign Magazine U.S. reports that BMW rolled past Walt Disney and Google to become the world’s most reputable company, per the Reputation Institute’s ranking of 100 brands. See the full list here.
