Referencing the established relationship and prior satisfaction with our SEO strategy and eCommerce assistance that boosted their Tomcat brand, SMG turned to trusted partner Acronym to help develop a new strategy to deliver solutions for optimizing their paid media.

Acronym devised a strategy to meet SMG’s distinct goals, beginning with establishing a partnership with a top-line, innovative Click-to-Cart solution technology. Guided by our expertise in technological implementation, we boosted the strategy to enable greater targeting, driving consumer traffic from search engines while also providing them with a shopping experience of their choosing. Further, this provided SMG with a frictionless way to drive motivated buyers to retailer sites, resulting in positive sales impact.

We analyzed and recommended further refinements to include commerce element positioning aligned to product prioritization by retailer, contractual commitments, and performance of specific products per retailer to support increased traffic to retailer sites’ product pages and in support of retailer-specific promotions.

Acronym continued to refine and improve campaign output by conducting numerous tests based on element positioning to uncover user patterns and preferences for purchasing specific products, and to further optimize based on strongest performing placements.

Our approach and efforts helped SMG harness more powerful data-driven decision-making and also empowered them to finesse marketing strategy investment to ensure that every dollar spent is in the right place, in the right way and at the right time.