Acronym stepped into the ring and developed a comprehensive marketing strategy tailored to meet PFL's unique needs. We proposed omnichannel, full-stack campaigns to drive awareness and grow their fan base alongside meeting ticket sales and viewership goals.

To activate and deploy tactics, Acronym supports a seasonal strategy that varies by fight schedule and franchise. To meet the campaign goals, we launch full-scale campaigns across many channels, including email, X, Meta, TikTok, podcasts, programmatic and direct site buys, OLV/CTV, OTT, OOH, e-com efforts for merchandise, Google, Reddit AMAs, and contests designed to drive user-generated content and buzz. Continual optimization is applied, considering both prospecting and retargeting tactics aligned to PFL’s goals.

Acronym also supports cobranded digital campaigns with sponsors such as CELSIUS energy drinks and Bose.

Given the high engagement of fans and prior results, Acronym is further involved in assisting PFL with influencer marketing via comprehensive programs that cover influencer selection, organic media consultation and content strategy, and media flight scheduling across all social channels (Meta, X, TikTok, Reddit). Additional support involves boosted posts by Alex Rodrequez, Jeremy Piven, Flavor Flav, and Wiz Kalifa. Additionally, Acronym runs and reports on real-time social sentiment tracking of each fighter to map the impact of lead-up content, during fights, and post-event social insights.

Due to our familiarity and partnership with the client, Acronym can rapidly deploy tactical approaches that show immediate lift, including extending the embedded and promoted video watch by 3X, and by optimization and use of deliberate editing to increase audience engagement.