Video advertising is quickly becoming a go-to method for businesses looking to increase brand awareness and drive sales. In this article, we explore the benefits of video advertising, provide tips for creating great video ads, and offer strategies for decreasing content barriers. Plus, we share some industry statistics that highlight the power of video advertising in driving consumer purchasing decisions. Don’t miss out on this valuable marketing tool – read on to learn how to effectively use video advertising in your marketing strategy.
Benefits of Video Advertising:
- Increases brand awareness and recognition: Video ads can leave a lasting impression on viewers, increasing their familiarity with a brand and leading them to learn more about the product or service. This can ultimately result in increased sales.
- Drives sales: By creating videos that are genuinely relevant to the target audience, businesses can increase the likelihood of viewer engagement and potentially drive sales through word of mouth and social media sharing.
- Can be used as standalone content or integrated into other marketing campaigns: Videos can be used as standalone content or easily integrated into other marketing efforts, such as social media posts or blog articles.
Tips for Creating a Great Video Ad:
- Be authentic: To connect with viewers, it’s important to convey a message in a natural tone that feels genuine. Avoid using staged scenes or phony actors and instead focus on appealing to consumers’ emotions through real stories or relatable characters.
- Collaborate with relevant organizations: Partnering with like-minded organizations can help to expand the reach of a video ad and target a wider audience.
- Encourage viewer engagement through comments: Asking for feedback from viewers in the comment section of a video ad can help to build relationships with potential customers and gather valuable insights for improving the product or service.
Ways to Decrease Content Barriers:
- Create content that resonates with the target audience: By understanding the behavior and interests of the target audience, businesses can create content that is more likely to be engaging and relevant.
- Use clear, easy-to-understand language: To make it easier for potential customers to find what they’re looking for and engage with the content, it’s important to use language that is easy to understand.
- Include subtitles or closed captions for accessibility: Subtitles and closed captions can make videos more accessible to a wider audience, including those who are deaf or hard of hearing. Subtitles can also be leveraged on social platforms like Tik Tok and Instagram for those consuming content with the sound turned off.
- Adopt a professional tone of voice: Using a professional tone of voice can help to establish credibility and avoid alienating potential customers.
Reasons to Believe:
- 82% of people say they are more likely to buy a product from a brand they are familiar with through a video ad.
- 90% of marketers believe that video advertising increases the reach of their product to users.
- 61% of consumers are more likely to purchase a product through referral or influence.
Video advertising is a powerful marketing tool that can help businesses increase brand awareness and drive sales. By following best practices and creating authentic and relevant content, businesses can effectively reach and influence their target audience.
If you’d like assistance determining the right video strategy for your brand, please contact us today. We are here to help.
