Sprout Social has published its latest list of best times to post to each major social media platform. As social media behaviors changed during the pandemic, Sprout monitored their customers to understand when their content was most and least frequently engaged with, broken out by platform and industry.
Sprout Social’s report could be a more accurate indicator of the best times to post for optimal engagement because it is based on its 20,000+ customer base, who use the platform to schedule and post online.
As the best times to post by engagement are unique to each brand and vertical market, this serves as an excellent overall guide or benchmark, but we do recommend individual brands conduct their own analysis of online engagement to ensure their content connects with all target audiences at the right times and in the right ways.
Still, this can be a helpful guide, especially for brands that are just beginning to embark on organic social media engagement.
Below is a brief glimpse of Sprout Social’s findings:
FACEBOOK
- Best times: Tuesday, Wednesday and Friday 9 a.m.–1 p.m.
- Best days: Tuesday, Wednesday, Friday
- Worst day: Saturday
- Best times: Tuesday 11 a.m.–2 p.m., Monday – Friday 11 a.m.
- Best day: Tuesday
- Worst day: Sunday
- Best times: Wednesday 9 a.m.– 3 p.m., Tuesday through Thursday 9–11 a.m.
- Best day: Wednesday
- Worst day: Saturday
- Best times: Tuesday through Thursday 9 a.m.–noon
- Best days: Tuesday and Wednesday
- Worst day: Sunday
